I LOVE what Toss, LoFidelity and others have been doing for the Electric Loss video. Here are some story-based ideas which I think could build on what they’ve already done - mostly aimed toward a more defined narrative. (Please also see the notes below and please do give feedback – especially you two amazingly hardworking animating dynamo legends!)
* Starts with a guy sitting in a nighthawks style diner in a nighttime cityscape. All dull colours – shades of grey…
* Until a neon billboard blasts into life opposite the diner starring the song’s femme fatale.
* The song starts…
* The guy is immediately mesmerized by the model in the billboard.
* She winks at him, blows him a kiss.
* The kiss floats across the air and hits him, turning him and the world around him to full luminous colour.
* The model in the billboard beckons him outside.
* He drives along a city street, following as the model’s image moves from one billboard to the next. Just as he reaches one, she disappears from it and appears on the next one, beckoning him to keep chase.
* We focus on each billboard as he passes, each showing a little vignette of the love interest. Perhaps some of the billboards are set up to look like ads but with products based on the text of the song lyrics. Maybe Electric Love is a perfume? Maybe Love Lies is a steamy romance novel?
* At the chorus he comes to a dead end. He looks back to see the lyrics of the chorus now flashing up on the rows of billboards behind him.
* A TV in a nearby shop window flickers into life – the model appears on the screen.
* Her image fills all the TV screens in the window.
* The screens individually turn on and off in time to the music, sometimes showing her face, other times showing the lyrics.
* Then all the screens turn off.
* He looks around to find her.
* Tilt up past skyscrapers to reveal: her larger than life image projected into the night sky.
* Neon blocks appear one by one in front of him like steps.
* He walks up towards her image.
* The closer he gets, the more faded her image becomes.
* When he finally reaches her she disappears, and so do the steps – they pixelate and break apart.
* He falls to the ground in a neon blur.
* When he wakes, through blurry eyes and stars, he sees her face above him, not an image but the real model. She smiles.
* He blinks and she’s gone again.
* Projections beamed onto the sky above him show the lyrics to the second chorus.
* As he sadly drives home, he passes billboards where the model appears with a male model, no longer looking in his direction but at her new ‘love’.
* Our guy drives off into the sunrise alone.
* For the final chorus, we see our poor chap back in the colourless world of his glum diner
* Then we zoom into the world inside the original billboard opposite.
* In that retro/psychedelic space, we see our model/love interest walk along the top of a sort of neon sign version of the words 'Electric Love Electric Loss' on an eighties style disco floor of glowing squares.
* When the chorus finally ends she sits on the final letter and winks
* As the neon sign powers down, she blows us a kiss which grows the fill the whole frame (as if coming towards us).
* A final wink our way from the model and her billboard turns off.
- Incorporate the awesome animations by Toss, JcPeterson and LoFidelity to populate the billboards/screens and wherever else possible.
- All shots adhere to the flat style suggested by Marke and are dynamic with moving neon geometric backgrounds and shapes suggesting buildings/roads rather than realistic 3D depictions.
- The colour scheme and style should adhere as closely as possible to Mukei Royalities original images.
- Although I mention a male character I feel like we shouldn’t see too much of him, but instead see the story play out through his eyes with POV shots? For example when he blinks I imagine that being a fade to black and back rather than actually seeing his eyes blink. And when he’s driving I imagine us looking over the windshield/bonnet of his convertible to the scene beyond.