deeasherself explained love and the hitRECord process beautifully back in January. filmpunk took on the anatomy of a RECord in March.

I've REmixed each of their interpretations of how to explain hitRECord and whittled the description of how a RECord comes together into 30 seconds or so, building on each of their ideas with some of Metaphorest's thoughts on "Morgan M. Morgansen's Date With Destiny" from her SXSW conversation with Jared and Lawrie.

So, here is the commercial-length version of one of the more challenging questions posed by the site: "What does it mean to hitRECord?"