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RE: Feature Film
RegularJOE Released Feb 07, 2012

Some pretty big news was announced today — I'm gonna direct a movie I wrote!  It may be the biggest announcement of my life and I'm super excited about it. :oD

I wanted to take a minute and discuss what this news means for us at hitRECord.  This feature project is going to be a traditionally produced film.  One day I aspire to do an entire feature film using hitRECord.org's open-collaborative creative process.  However, I think it is  important to have experience directing a feature in the traditional way.  I do hope the hitRECord.org community will be involved in this project some how, in various ways — and, I'll discuss that soon when the time comes...

But, what does this mean for hitRECord while I'm directing this feature?  Well, we've been planning for this internally for quite a while.  hitRECord has grown a lot as a production company.  And we've outgrown the infrastructure we built two years ago for hitRECord to operate with.  We've proven ourselves — creatively and businesss-wise.  So, IT IS TIME TO EXPAND!  Wheras it has been a mostly full-time job for our team, it'll now be a very full-time full time job for our team.  I'm going to be hiring more people (we're job creators!) and I think we're going to be able to operate more efficiently.  

In the past, hitRECord has had more opportunity than we've been capable of taking on - and that's a good thing.  It's time to expand to help realize our full potential.  We've been planning hitRECord's growth for a while now to coincide with my feature film project.  What we're doing here at hitRECord won't falter, it will accelerate.  In the coming weeks, we'll get into the specifics about how everything will work.  I can't wait to share some of this stuff with you.  

I was telling Jared yesterday that the work we've been doing here at hitRECord — the constant collaboration and creative output — makes me feel like I'm trained and ready for the marathon that is directing a feature film.  Thank you for that.

And, thanks again.

The best is yet to come...

<3

J

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