Here is version 1 of a video ad I am working on with Tori.

I just did a shot-by-shot re-creation of the famous "crop duster" scene featuring Cary Grant in Alfred Hitchcock's "North By Northwest" and Tori will be taking a look at this and working in an airplane that starts to dangerously fly in from the distance, ultimately flying just over my head and into the distance (where the text is.)

The next step is collaborating with everyone on the site for ideas and then ANIMATION!

I have several ideas I am going to pitch to Tori, one being the airplane be colored blue with a red circle on the side (sort of like a retro fighter plane from WWI.) Once the plane swoops overhead, it can fly through the "SXSW" text or do some spins with smoke coming out of the exhaust.

Those are just some preliminary ideas, but please Remark away with suggestions!

Once the ad copy is released, revisions may be made to the end titles that appear in the sky. I'd like to know if you guys like the way that looks or if you have alternative ideas.