Here are a few paragraphs and such that I wrote on a few of the subjects that come up in the interview:

On hitRECord being rather hipster:

Joe giggles at the immediate assumption that his t-shirt is “hipster,” and to his credit does not shy away from the label, but just lets the assumption amuse and then moves on.


On Joe’s personality/personal connections to hitRECord:

He is remarkably modest, freely admitting no knowledge of the 70s comedian Soupy Sales when he’s named as the possible inspiration for a hitRecord user’s username. There is a thirst for knowledge and for the new with Gordon-Levitt. His enthusiasm is intense and deeply personal when he describes how much his fledgling production company means to him and to those closest to him. The most poignant example of this close attachment is the outpouring of support, tribute, and love that occurred last October when Gordon-Levitt’s older brother Dan Gordon-Levitt passed away. Dan was, along with Joe, one of the founding members of hitRECord and had a vital hand in its major productions throughout the years.


On his impression of Seth Rogen:

He rather bashfully and rustily begins the impression, gradually morphing his own laidback and easy-going tone into Rogen’s gruff and earnest cadence.


On how much time JGL spends on hitRECord:

“It’s something I do most days.” On the exact amount of time he hedges, “It depends, like if I’m making something I’ll spend all day doing it.” And for Gordon-Levitt, part of making things is looking at and watching the art that other users have uploaded to the site. In his mind, the two cannot be separated. For Gordon-Levitt, the ultimate draw and appeal of hitRECord is the collaborations that can and do occur every day, or as he writes on the home page of his website, “Thanks for coming by. Hope you join us. I’d love to work with you.”

But for all the time spent creatively collaborating with artists around the world, Gordon-Levitt has met remarkably few of his fellow hitRECorders in the flesh. Here’s where the remarkable anonymous nature of the internet kicks in—that paradox of personal disclosure that both reveals and obscures—even some of Gordon-Levitt’s longest lasting artistic collaborations with people on hitRECord never goes beyond knowing first names. Gordon-Levitt cracks that the only women in his life that he knows by only one name are on hitRECord.