"Are we recording?" This one-time query of the tech-illiterate is now the mantra of the tech-savvy. It's an evolution at the heart of HitRECord: repetition, deviation. Like its mantra, the production company itself is scaling new heights. With an upcoming multimedia anthology and Harper Collins book deal, where is HitRECord heading? "In 2010 we were playing [shows] at places that were 100 people. In 2011 we’re going to do the Fall Formal for 1800 people," RegularJOE explains in his signature mix of laid-back excitement. "So what are we going to do in 2012 and what are we going to do in 2013?"

---NOTE: Written with the assumption that RECollection Vol. 1 and Tiny Book of Tiny Stories have already been mentioned.