"When Inception came out (in July of 2010,) the quality of artistry on hitRECord took this remarkable spike," Gordon-Levitt recalls.
To coincide with the theatrical release of the Christopher Nolan film, hitRECord was commissioned by Warner Bros. to produce work for Dreams: Cinema of the Subconscious, a documentary on dream psychology by Academy Award nominee Roko Belic. The documentary was included on the Blu-Ray release of Inception.
* Perhaps an additional quote from Joe regarding the documentary and how it came to be would be beneficial here. I couldn't locate one in the aduio interview for TIME.
* Another interesting statistic to possibly include here would be some estimated figures regarding how many new users joined hitRECord last summer when Inception was released (or, more specifically, when the "Dream Doc" was in the works.)