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    "When Inception came out (in July of 2010,) the quality of artistry on hitRECord took this remarkable spike," Gordon-Levitt recalls.

    To coincide with the theatrical release of the Christopher Nolan film, hitRECord was commissioned by Warner Bros. to produce work for Dreams: Cinema of the Subconscious, a documentary on dream psychology by Academy Award nominee Roko Belic. The documentary was included on the Blu-Ray release of Inception.



Note:

* Perhaps an additional quote from Joe regarding the documentary and how it came to be would be beneficial here. I couldn't locate one in the aduio interview for TIME.

* Another interesting statistic to possibly include here would be some estimated figures regarding how many new users joined hitRECord last summer when Inception was released (or,...

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