Imagine a place where artists from all over the world collaborate on ideas, inspire each other, and share in the rewards of their success. This place exists everywhere and nowhere. It is the magical land of hitRECord. Joel Stein of Time Magazine sits down with the man who started it all, actor, filmmaker, and musician Joseph Gordon-Levitt. But to the now thousands of artists who are part of the online collaborative production company hitRECord.org he founded in 2004, he is known as RegularJOE. Between sipping Boddingtons, texting, and discussing the importance of a good pair of jeans, Joe gets down to the bare facts in his bare feet about hitRECord, it’s recent successes, and his vision for the future.