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dan and the Teafaerie's HitRECord Manifesto.

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This is HitRECord. It's an experiment. It's an art movement. It's a revolutionary idea that's changing the way people think about media. This is HitRECord. It's a thriving community, it's a fun game, and it's a whole new way of doing business. This is HitRECord. It's a broad vision, a fresh model, a necessary catalyst, and an unprecedented opportunity.

This is HitRECord. It's a new kind of production company for the 21st Century. It's a hybrid that crowdsources creativity, harnessing the energies of thousands of talented amateurs and blending them with the experience and expertise of seasoned professional artists. It gives the emergent vibrant viral new media savvy internet culture access to the classic advantages of old media success. When you contribute an original RECord to HitRECord, you don't give up any rights to your work. You simply agree to share it, and to allow your fellow HitRECorders to integrate it into yet other RECords which will then, in turn, be put back up on HitRECord and shared all over again. Founder Joseph Gordon-Levitt brings order to this sea of creative chaos by functioning as it's director; focusing attention and effort on promising collaborations and helping to develop them into finely honed works of art. Whenever a RECord that Joe chooses to promote proves remunerative, HitRECord splits the profits 50/50 with everybody who contributed the final RECord, dividing the spoils according to the amount of effort each individual collaborator has devoted to that particular project.

This is HitRECord. It dissolves boundaries. It's redefining the traditional business model and refining our ideas about intellectual property, the culture of sharing, and the value of art. It defies the limitations of time and space; bringing people from all over the world together to participate in the creative process. It bridges racial and cultural divides and challenges the false distinctions that separate the young and the old, the rich and the poor, professional artists and those who simply make art because they love to do so. HitRECord is where high school students get to work with superstars. It's a true meritocracy. HitRECord levels the playing field. Every RECord that you contribute has a chance of being integrated into the next big Hit. Every HitRECorder can do their part, however small, to help bring something truly extraordinary into existence.

This is HitRECord. It is a synergy between well proven strategies and bright cutting-edge ideas. It embraces a radically new paradigm that shifts some of the power away from huge multi-national conglomerates and puts it into the hands of the people who make good art. The rules of production and distribution have changed, as have the roles of the producers and distributors who wish to remain relevant in the evolving milieu. The means to produce high-quality RECords are now available to almost everyone. All that we need to successfully self-organize is a guiding vision, a solid framework of trust, and a system that tracks contributions and makes it easy for a large group of diverse individuals to work together on a single project. HitRECord turns passive consumers of media back into active participants in their own self-generated culture. It empowers each of us to become a part of the art that we love. It enables busy people to participate meaningfully in their free time, whether it be by adding little embellishments to their favorite collaborations, or by putting forth great ideas that others may be inspired to elaborate. Even hitting the heart makes a big difference. By RECommending your favorite RECords you focus the community's attention on what you find most compelling, thereby improving the overall quality of our collective output.

This is HitRECord. It's an open invitation. HitRECord is Joseph Gordon-Levitt's production company. It's also belongs to anyone with the passion, drive, ingenuity and dedication to make it their own. This means you, if you're interested. With the investment of a little time and talent, we could soon be working together to create mutually satisfying and potentially financially rewarding works of art. Intimidated by a blank page one? Have trouble finishing things? HitRECord is a much needed outlet for those who prefer tinkering with other people's art to producing completed RECords on their own. Live far away from Hollywood? HitRECord brings the action to you, and vice-versa. Do you want to learn new skills? HitRECorders are happy to share their knowledge about craft and technique, and we're terrific at encouraging beginners. Is your pet project in need of elements outside of your own area of expertise? Someone on HitRECord has what you're looking for. Hoping to break into your field of art? HitRECord can help launch your career. Are you already a professional artist who wants to be part of a truly innovative and inspiring revolution? Welcome aboard. This is HitRECord. It's something new and exciting. It's me, it's you, it's the spaces in between. We're all connected now, and we're starting to come to terms with what that means. Art forms and business models will both surely evolve to reflect our developing potential to collaborate. HitRECord is leading the charge to facilitate the evolution of collaborative art and to democratize the opportunity to succeed.

This is hitRECord.org. Are we RECording? Hit RECord. Again by heart.
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