RegularJOE here. The old media tends to call me Joseph Gordon-Levitt, that being my name and all. Here in the new media, I hit that round red REC button on a regular basis.

HITRECORD.ORG is a project I started almost five years ago now, and in 2010, we've evolved into a full-fledged professional collaborative production company.

On new year's day, I released this video called THE NEW DEAL in which I've layed out what I want to do with hitRECord, how we're going to do it, and why.

In a nutshell: we create and develop art and media collaboratively here on our site; we use my position in the traditional entertainment industry to turn that creativity into money-making productions; and then we share any profits with the contributing artists.

In a nutter shell, we just have fun making things together. Videos, writing, photography, music, anything -- we call them all RECords. Are you RECording?

again by heart...