So, I've been spending a lot of time promoting INCEPTION recently, and I've done a ton of interviews. Of course, I'm always looking for a graceful way to get in a word about hitRECord. But it's pretty rare for a TV talk show interviewer to take the conversation anywhere too out of the ordinary. So most of the time, I don't get to mention it.

Enter Jimmy Fallon. I love this dude. I'm proud to call him a friend of mine for several years now, and I mean it, his awesome success, getting his own show, having The Roots for his house band (!) -- it's one of those special cases where the good guy really ended up on top.

For a small budding unorthodox production company like hitRECord, to get the kind of exposure that he just gave us, it's a big deal. So Jimmy, on behalf of our entire world-wide community, and from the bottom of my heart, THANK YOU!